Major Platform Update: Braze Introduces AI-Powered WhatsApp Commerce and Zero-Copy Data Features for Marketers

09/30/2025 – 09:00 AM

Enhancements for self-serve data activation, such as Zero-copy Canvas Triggers, make it easier than ever for marketers to act on insights without technical overhead

New features for interactive messaging, including WhatsApp Commerce, Flows, and Carousels, let marketers build dynamic, cross-channel campaigns

Email onboarding enhancements empower marketers to automatically ramp and scale their programs without risking deliverability

LAS VEGAS–(BUSINESS WIRE)– Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, unveiled a series of powerful, new platform enhancements today at Forge 2025, its annual customer conference, to help marketers create personalized and interactive experiences quickly, autonomously, and at scale. From Zero-copy Canvas Triggers to WhatsApp Commerce, Flows and Carousels to enhancements to RCS for Business, these new features empower marketers to launch dynamic, cross-channel campaigns with less friction, greater scale, and higher impact.

The industry is at a crossroads. While consumers increasingly expect personalized, real-time experiences, many marketers are still held back by fragmented tools and siloed data. As a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for the third consecutive year, Braze is focused on helping brands navigate this challenge. These latest enhancements are designed to directly address this gap, giving brands the power to activate zero-copy data, personalize messages with advanced eCommerce attributes, and create richer interactive experiences in channels like the WhatsApp Business Platform—all from a single solution. These enhancements are central components of the broader vision from Braze to empower marketers with a single, AI-powered platform, to become a powerful companion to customers’ journeys.

“Marketers shouldn’t need a computer science degree to build great campaigns or lasting customer relationships,” said Kevin Wang, Chief Product Officer at Braze. “Marketing in the age of AI has evolved from a creative discipline into a sophisticated technical challenge that demands precision at scale. With this new set of features, we’ve taken care of the complexity, removing barriers that have held marketers back for years and putting their creativity and connection back at the center.”

Today here.

Get to know Braze’s newest features and updates from Forge 2025:

• Tune into the event here.
• Learn more about new BrazeAI™ features here.
• Hear directly from Braze customers here.
• Explore the latest Forge product announcements here.

Availability: Below are the planned dates for feature availability as indicated

• RCS Rich Cards: Early access – Now
• WhatsApp Flows: Early access – Now
• Drag & Drop Email Product Blocks: Early access – Now
• WhatsApp Commerce: General availability – Now
• Drag & Drop Form Blocks: General availability – Now
• Zero-copy Canvas Triggers: Early access – October 2025
• Calculated attributes: Beta access – October 2025
• Automated IP warming: Early access – October 2025
• WhatsApp Carousels: Early access – November 2025

About Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

Forward-looking Statements

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated development timelines of, performance of and benefits from Braze, its products and programs. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2025, filed with the U.S. Securities and Exchange Commission on September 5, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.

Gartner Disclaimer

Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Smart, Suzanne Schwartz, Greg Carlucci, Julian Poulter, Matt Moorut, Julia Multedo, 22 September 2025.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Braze Media Contact

Patrick Grier

press@braze.com

Source: Braze