Jefferies on Feb 10, 2026 maintained a Buy rating on Hasbro, Inc. (HAS) and raised its price target to $120 from $112, the main takeaway for investors tracking the HAS analyst rating. This action was logged at 03:27 PM and is notable because Jefferies kept its positive stance while increasing expected value by $8 or 7.14% on the target. The stock is reported down 6.91% (-$7.18) since the update. Meyka AI rates HAS with a grade of B. This grade factors in S&P 500 benchmark comparison, sector performance, financial growth, key metrics, and analyst consensus.
HAS analyst rating: Jefferies maintains Buy and lifts price target
Jefferies formally maintained a Buy on Hasbro on Feb 10, 2026 and raised its price target from $112 to $120. The firm cited reasons described in its note summarized by TheFly, signaling continued confidence in Hasbro’s franchise and revenue drivers source.
HAS analyst rating: what the $120 price target change means
The move from $112 to $120 is a 7.14% increase in Jefferies’ target. A raised target with a maintained Buy suggests the analyst expects modest additional upside driven by improved forecasts or margin assumptions.
HAS analyst rating: market and investor impact
Investors should read a maintained Buy and higher target as continued analyst support, not an immediate guarantee of price gains. The market has priced in volatility; the stock was down 6.91% (-$7.18) since the update, showing that short-term moves can diverge from analyst outlook.
HAS analyst rating: historical context of analyst coverage
Analyst coverage of Hasbro has featured periodic target and rating adjustments around product cycles and earnings. Jefferies’ action fits a pattern where major firms tweak targets to reflect new licensing, cost trends, or holiday-season expectations.
HAS analyst rating: implications for portfolio decisions
A maintained Buy with a higher price target signals conviction but also suggests measured upside. Investors should weigh Jefferies’ view against Hasbro’s fundamentals, sector peers, and macro risks before changing positions.
HAS analyst rating: next catalysts and risks to watch
Key near-term catalysts include quarterly earnings, holiday sales cadence, and licensing announcements. Risks are trade disruptions, licensing shortfalls, and weaker-than-expected toy or gaming demand. For broader market context, see Bloomberg market coverage source.
Final Thoughts
Jefferies’ maintained Buy and the lift of its price target to $120 on Feb 10, 2026 keeps analyst sentiment constructive for Hasbro. The $8 increase in the target indicates Jefferies expects incremental improvement in revenue or margins but not a major re-rating. Investors should interpret the HAS analyst rating as supportive, yet not decisive. Combine this view with Hasbro’s financials, upcoming earnings, and broader consumer trends before trading.
Meyka AI rates HAS with a grade of B. This grade factors in S&P 500 benchmark comparison, sector performance, financial growth, key metrics, and analyst consensus. These grades are not guarantees and we are not financial advisors. Use the HAS analyst rating and Jefferies’ updated target as one input among several when assessing Hasbro for your portfolio.
FAQs
What exactly did Jefferies change in its Hasbro coverage on Feb 10, 2026?
Jefferies maintained a Buy rating on Hasbro and raised its price target from $112 to $120 on Feb 10, 2026. The change reflects a $8 or 7.14% increase in the firm’s valuation estimate and is recorded in the HAS analyst rating note.
How should investors interpret a maintained Buy in the HAS analyst rating?
A maintained Buy means the analyst still favors the stock but did not increase conviction to a stronger rating. For HAS analyst rating readers, this implies continuing upside potential, balanced by regular market risk and company-specific catalysts.
Does the new $120 price target guarantee gains for Hasbro shareholders?
No. A $120 price target is Jefferies’ estimate, not a guarantee. The HAS analyst rating reflects projected value, but stock moves depend on earnings, market conditions, and investor sentiment.
Disclaimer:
Stock markets involve risks. This content is for informational purposes only. Analyst ratings are opinions and not guarantees of future performance. Past performance does not guarantee future results. Meyka AI PTY LTD provides market analysis and data insights, not financial advice. Always conduct your own research and consider consulting a licensed financial advisor.
