Why investors rely on CNBC Pro

Feb 27, 2026
why-investors-rely-on-cnbc-pro

This is part of a series of CNBC Pro articles designed to help you make the most of your Pro membership and all that CNBC has to offer.

What more do I get with CNBC Pro?

With a free account on CNBC.com you are able to track your Watchlist holdings as well as stay up to date on business news and other basic market data. With a CNBC Pro subscription you get exclusive access to top fund managers, industry experts, and company executives as well as deeper research, data and tools, including live TV — empowering you to make well-informed investment decisions. Whether you are an active trader, searching for dividends, a long term buy-and-hold investor, or anything in between, CNBC Pro provides subscribers with all the essentials to be a competitive market participant. While the biggest Wall Street funds pay tens of thousands of dollars for single accounts to access this critical information, among other bells and whistles, CNBC Pro curates what is truly necessary for a fraction of the price. Go beyond the headlines, get expert market analysis, investible market trends, and trade ideas across a variety of securities and strategies. 

Access top investors: 

There are countless opinions when it comes to markets and investing. CNBC conducts dozens of interviews with investors, wealth managers, and other financial professionals on a given day. These investors and contributors are curated from thousands of practitioners, leading CNBC to be the most trusted source of global market coverage in the world. From the best investors of all time to the new, emerging managers, if they are appearing on CNBC, it’s wise to consider what they are saying. 

Miss an interview or episode from CNBC TV? Catch up with video on demand for full episodes, including “Mad Money,” “Halftime” and “Fast Money,” as well as full exclusive interviews and digital-only Pro exclusives

In addition to industry-leading video content, CNBC Pro breaks down analyses and stock pick discussions from exclusives and Business Day programming in deeper-diving articles for CNBC Pro subscribers. These stock picks are categorized into buy-side professionals and professional money managers under Pro Picks or sell-side recommendations from banks and other expert research services under Analyst CallsCNBC Pro further categorizes these stock recommendations depending on more specific trade classifications, a full breakdown of which you can see on the Pro homepage

Industry experts 

In addition to curating the top and emerging money managers to provide their insights, research and stock picks, CNBC Pro selects the top industry experts and research services to provide multiple perspectives on a wider range of coverage companies and industries. Analyst Calls content is highlighted with a daily live blog from 6 a.m. to market open, where CNBC Pro editorial staff monitors and breaks down the key sell-side notes, upgrades and downgrades so subscribers can be informed in real time as research is published. Subscribers also receive a highlight article from these research reports in the Biggest Calls of the Day to prepare readers as the trading day kicks off. You can access the live blog and Biggest Calls of the Day on CNBC.com, in the app, or in the exclusive morning newsletter The Pro Playbook. Interested in taking a closer look at companies featured in the day’s calls? You can see analysts’ price targets — low, average, and street high — and ratings for a vast universe of stocks with the Pro Analyst Consensus tool. You can even search for companies with that implied upside or rating with the Pro Stock Screener and take more control over your research. 

In addition to Wall Street analyst coverage, which details individual company and sector research, CNBC Pro tracks the most important Wall Street strategists’ macro forecasts with in-depth commentary every time research is released and larger stock market targets are updated. 

Analysts and strategists are not the only experts CNBC Pro gets you access to. CNBC Pro unlocks opportunities to attend some of the most exclusive events for investors, both at the macro as well as at the industry level. Whether it’s a CNBC-hosted event such as Delivering Alpha, worldwide events such as Davos or industry-specific events, CNBC’s staff is live, on the ground, providing coverage and insights. 

 Company executives: 

No one knows the intricacies of a company, or direction of an industry, more than the companies’ management and an industries’ executives. Previously, hearing directly from the C-suite of publicly traded companies was reserved for larger Wall Street firms. Now CNBC Pro gets you a seat at the table, asking executives the important questions and getting their perspective to bake into your investment theses and stance on the market. 

With CNBC Pro’s article and video on demand archive, not only are you able to catch up on recent coverage you missed from the livestream, but you are able to reference the vast library of interviews to keep management teams honest and track progress toward stated goals. 

No other network has access to top executives at the same level as CNBC. Whether its post-earnings, product launch, or mid-crisis, CNBC gets the call to address investors and the public as if it were a required filing or press release. Download the CNBC app on your iPhone or other mobile devices and get financial news in real time with actionable market insights wherever, whenever. 

 CNBC Pro reviews: 

• Best business channel on tv. — Simon W., Michigan 

• Great data and stories in a compact format so you can take it in then act on the information! — Scott R., Toledo, Ohio 

• I like the ease of use and the fact that the site has a comprehensive presentation of financial markets.  Jerry Bryan

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