Troy Aikman fronts VENU push to sell $300M in venue suites nationwide

Key Terms

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The cap rate is a way to estimate how much money a real estate investment might generate relative to its purchase price. Think of it as a measure of the property’s annual income divided by its value, helping investors compare different properties quickly. A higher cap rate generally indicates a potentially higher return but may also come with more risk.

04/15/2026 – 08:03 AM

VENU opens $300+ million in Luxe FireSuite condo inventory to investors nationwide

COLORADO SPRINGS, Colo.–(BUSINESS WIRE)– Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), owner, operator, and developer of premium live entertainment destinations, today announced the nationwide launch of its new $300+ million Luxe FireSuite™ (“FireSuite”) Triple Net (NNN) real estate portfolio, now available to investors across the country. To mark the occasion, VENU™ is launching a landmark media campaign to support the offering spanning Fox Business, Fox News, CNBC, Newsmax, The Wall Street Journal, Barron’s, and major digital and social platforms.

VENU Launches Landmark National Luxe FireSuite Campaign Featuring Three-Time Super Bowl Champion Troy Aikman Across Fox Business, CNBC, The Wall Street Journal, and More

Three-time Super Bowl Champion, NFL Hall of Famer, and entrepreneur Troy Aikman serves as national spokesperson for the campaign. A VENU shareholder, FireSuite owner, and namesake of the exclusive Aikman Club, Aikman’s involvement reflects years of firsthand commitment to the company and its vision.

“Today we take VENU to the entire country,” said J.W. Roth, Founder, Chairman, and CEO of VENU. “This campaign reaches investors across some of the most notable networks and publications in the nation, and having Troy Aikman carry that message is a statement in itself. America is about to find out what we have been building, and we could not be more ready for this moment.”

Own a Piece of the Experience: Luxe FireSuites™

At the heart of the offering is VENU’s signature Luxe FireSuite, a premium ownership experience unlike anything else in live entertainment. Each suite features intimate seating around a central fire pit, in-suite hospitality, and dedicated service, all from the best sightlines in the venue.

Structured as absolute NNN real estate arrangements where suite-owners (landlords) get stable, passive income and other benefits while “tenants” pay taxes, insurance and maintenance, and backed by a corporate guarantee from a publicly traded company, the portfolio offers an 11% cap rate, 2% annual escalations, and a 15-year lease term with zero landlord responsibilities, contract-backed passive income, and guaranteed buyout options at years 5, 10, and 15.

The proof is already in the numbers. The first FireSuite ownership program generated more than $250 million in sales, making it one of the most successful investment offerings of its kind in the live entertainment industry. Following a successful $86.25 million capital raise, VENU’s FireSuite ownership program has now surpassed $250 million in sales since launching in 2022, making this $300+ million NNN portfolio the next chapter in the company’s most popular investment offering.

A Capital-Efficient Model Built for Scale

The NNN portfolio is directly accretive to VENU’s balance sheet and reflects the company’s capital-efficient growth strategy. Unlike traditional entertainment developers that rely heavily on debt financing, VENU has pioneered a public-private partnership model that secures municipal support and financial incentives to reduce upfront capital expenditures. Pre-sales of FireSuites and other financial tools fund expansion while mitigating balance sheet risk, creating a self-reinforcing engine for growth.

With amphitheaters under development in Broken Arrow, Oklahoma; El Paso, Texas; McKinney, Texas; and Houston, Texas, VENU’s national footprint continues to expand at scale. The company’s long-term target of up to 40 locations nationwide represents approximately $6 billion in venue development over the next 60 months, underpinned by a real estate portfolio independently appraised at $1.24 billion on an as-completed basis (1).

To learn more about the Luxe FireSuite’s or explore investment opportunities, visit investvenu.com or catch a sneak peak of the campaign here.

About Venu Holding Corporation

Venu Holding Corporation (“VENU”) (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU™ has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, Tixr, Niall Horan, and Dierks Bentley. VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute “forward-looking statements” within the meaning of the federal securities laws. Words such as “may,” “might,” “will,” “should,” “believe,” “expect,” “anticipate,” “estimate,” “continue,” “predict,” “forecast,” “project,” “plan,” “intend” or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether because of new information, future events or otherwise, except as required by law.

(1) Appraisal Disclosures

These appraisals used the cost basis, income, and comparable sales approaches to valuation and, after reconciliation, came to the appraised values of the properties. These approaches to valuation are commonly used approaches to value for appraisal of commercial properties, as opposed to assigning a valuation on the properties based solely on the cost basis of the properties. The total appraisal for the Colorado Springs campus includes a 5.5-acre parking lot that was later sold through a sale-leaseback transaction in November 2025 for $14 million. At the time of the original appraisal, that parcel was valued at $9.2 million. It is important to understand that the appraisal of VENU’s properties takes into account, among other factors, the valuation of the Company’s real estate and developments at a specific point in time, and the appraised value is subject to (and likely to) change at any time, whether it increases or decreases, and such changes could be caused by macro and micro factors over which we have no control. The appraisal of the property portfolio is only an estimate of its value as to the date of the appraisal and based only on the specific appraisal methodologies and should not be relied upon as a measure of its realized value or the value at which any property could be sold to a third party. Other appraisal methodologies may yield materially different appraised value. Furthermore, the appraised value of the properties differs from the values assigned to it under generally accepted accounting principles in the United Stated (“GAAP”), which require the values of the properties to be valued at their cost basis for financial presentation purposes, and therefore the appraised values represent an unaudited measure that may not represent fair value, as defined under GAAP, and such values and appraisals are not, and will not be, subject to audit or other review procedures by our outside independent accountants.

The opinions expressed in the appraisal are based on estimates and forecasts that are prospective in nature and subject to certain risks and uncertainties. Events may occur that could cause the performance of the properties to materially differ from the estimates utilized by the appraiser, such as changes in the economy, interest rates, capitalization rates, the financial strength of the live-music and entertainment industries, and the behavior of event attendees, investors, lenders, and municipalities. The Company reviews each appraisal of its properties to confirm that the information provided to the appraiser is accurately reflected in the appraisal, but it does not validate the methodologies, inputs, and professional judgment utilized by the certified appraiser.