Key Terms
tax incentives regulatory
Tax incentives are government rules that reduce a company’s or individual’s tax bill—through credits, deductions, exemptions, or lower rates—for doing specific activities like investing, hiring, research, or operating in certain locations. They matter to investors because they change a business’s after‑tax profits and cash flow; like a coupon that lowers a bill, tax incentives can make projects more affordable, affect company valuation, and influence future returns.
omni-content programming model technical
An omni-content programming model is a coordinated approach to creating and distributing the same core messages and materials across many formats and channels—like websites, apps, email, social media, video, and in-store displays—so audiences get a consistent experience wherever they encounter a brand. For investors, it matters because this method can boost marketing efficiency and customer reach while reducing repetitive work, which can translate into stronger sales, clearer brand value, and more predictable marketing costs.
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VENU’s Ford Amphitheater in
The article, written by Wendy Pearl, surveys the national landscape of new and redeveloped amphitheaters and identifies VENU as a company setting a new standard for the category. The piece notes that VENU’s current slate of five active projects represents approximately
“Most of the outdoor venues fans grew up on were built for a different era of live entertainment,” said J.W. Roth, Founder, Chairman, and CEO of VENU. “We’re not building amphitheaters in the traditional sense. We’re building venues that can operate multi-seasonally on a more-than-music model and become anchors for the communities around them.”
The article describes VENU’s approach as building “next-generation” venues designed to operate year-round rather than for a traditional limited concert season, a distinction central to the Company’s development strategy and omni-content programming model. Municipal participation, through assistance such as contributed real estate and tax incentives, has become a backbone of that strategy, underpinning VENU’s rapid expansion across the country.
About Venu Holding Corporation
Venu Holding Corporation (“VENU”) (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, Tennessee, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.
VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Billboard, Aramark Sports + Entertainment, Tixr, Boston Common Golf, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.
Forward Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” “will” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on the Company’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the sections titled “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025, on file with the SEC, as well as in reports subsequently filed by the Company with the SEC. Forward-looking statements contained in this announcement and in the investor Q&A with Shah Gilani, are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260708232259/en/
Source: Venu Holding Corporation
