The Stock Market Is Rocky Right Now. History Says It’s Still a Prime Buying Opportunity.

Jul 17, 2026
the-stock-market-is-rocky-right-now-history-says-it’s-still-a-prime-buying-opportunity.

The S&P 500 (^GSPC 0.94%), Nasdaq Composite (^IXIC 1.30%), and Dow Jones Industrial Average (^DJI 0.61%) have been making headlines recently for closing out their best quarter in years.

However, as tech volatility rattles the market, these indexes have stagnated — up by only 1.6%, 0.9%, and 2.6%, respectively, over the last month, as of this writing.

Despite the market’s rocky performance lately, history still has plenty of good news for investors. With the right strategy, buying now could be a lucrative decision.

Bull figurine standing on hundred-dollar bills.

Image source: Getty Images.

History says there’s never a bad time to invest

It can be tempting to put off investing until the market stabilizes, especially if you’re worried we’re on the verge of a recession or crash. But if history proves anything, it’s that time in the market is far more valuable than timing the market.

There’s no way to know how stock prices will fare in the coming months or years, and even the experts sometimes get it wrong. In June 2023, for example, analysts at Deutsche Bank predicted a “near-100%” chance that a recession would begin in the next year. Since then, however, the S&P 500 has surged by more than 77%.

^SPX Chart

^SPX data by YCharts

If you’d decided to sit out of the market back in 2023 out of fear that a recession was looming, you’d have missed out on potentially lucrative gains.

But what if a recession really is coming?

We’re bound to face a downturn at some point, but history still has good news: With a long-enough outlook, you’re incredibly likely to earn positive total returns.

Today’s Change

Index Level

7,462.78

Say, for instance, you’d invested in an S&P 500 ETF or index fund in January 2000. The market was at its tipping point during the dot-com bubble, which would lead to one of the longest bear markets in S&P 500 history. It faced the Great Recession almost immediately after it recovered, and the index wouldn’t reach a new all-time high until 2012.

Since January 2000, however, the S&P 500 has earned total returns of 735%. In other words, no matter how severe the short-term volatility may be, history says the market has outstanding long-term earning potential.

^SPX Chart

^SPX data by YCharts

The key is to invest in healthy stocks from companies with sturdy foundations. Recessions are major tests for companies, and only the strongest will survive prolonged economic instability.

Some stocks are incredibly overvalued right now, and those investments are typically hit the hardest during bear markets and recessions. Companies with unstable finances, a leadership team with a history of questionable decisions, or a lack of a competitive advantage, for example, may struggle to survive.

The best thing you can do right now is to double-check that you have a well-diversified portfolio of stocks with solid fundamentals and prepare to hold those stocks for at least a few years. With enough time, history shows that a strong portfolio can survive nearly anything.

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