NIKE – Analysts’ Recommendations and Stock Price Forecast (2026)
Consensus Rating
Based on 37 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of “Hold.” Out of the 37 analysts, 4 have given a sell rating, 20 have given a hold rating, 12 have given a buy rating, and 1 has given a strong buy rating for NKE.
Consensus Price Target
According to the 37 analysts’ twelve-month price targets for NIKE, the average price target is $52.94. The highest price target for NKE is $85.00, while the lowest price target for NKE is $23.00. The average price target represents a forecasted upside of 36.52% from the current price of $38.78.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst’s rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock’s consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat’s consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat’s consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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NKE Analyst Ratings Over Time
NKE Analyst Recommendations By Month
The chart below shows how a company’s ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
NKE Price Targets by Month
The chart below shows how a company’s share price and consensus price target have changed over time. The dark blue line represents the company’s actual price. The lighter blue line represents the stock’s consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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NIKE Stock vs. The Competition
Recent Analyst Forecasts and Stock Ratings
Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 03:16 AM ET.
Should I Buy NIKE Stock? NKE Pros and Cons Explained
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 3, 2026. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.
NIKE
Bull Case
Here are some ways that investors could benefit from investing in NIKE, Inc.:
- NIKE, Inc. offers a high dividend yield of 4.20%, which provides a steady income stream for investors. This yield is significantly higher than the average for the sector, making the stock attractive for income-focused portfolios despite the recent decline in share price.
- The company’s current stock price of $38.78 represents a significant discount to its 52-week high of $76.97, suggesting that the stock may be undervalued. This deep discount could present a substantial opportunity for capital appreciation if the company successfully executes its turnaround strategy.
- NIKE, Inc. has demonstrated strong earnings performance recently, beating analysts’ consensus estimates for earnings per share in its latest quarterly report. This indicates that the company is managing its costs effectively and generating higher profits than expected, which is a positive signal for future financial health.
- Several analysts have recently reaffirmed their positive outlook on the stock, with some setting price targets significantly higher than the current market price. This suggests that there is institutional confidence in the company’s long-term potential and its ability to recover from recent challenges.
- The company is actively working to reduce its inventory levels, which is expected to improve gross margins over time. By clearing out excess stock, NIKE, Inc. can reduce the need for heavy discounting, thereby protecting its brand value and profitability in the medium term.
NIKE
Bear Case
Investors should be bearish about investing in NIKE, Inc. for these reasons:
- NIKE, Inc. has experienced a significant decline in its stock price, hitting new 52-week lows recently. This downward trend indicates persistent market concerns about the company’s ability to regain its former market position and profitability, which may deter risk-averse investors.
- Some prominent financial institutions, including J.P. Morgan, have recently reaffirmed their “sell” ratings on the stock. This suggests that these analysts believe the company’s recovery is not yet established and that the stock may not have reached a durable bottom, posing a risk of further price declines.
- The company’s revenue has shown a slight year-over-year decline in its most recent quarter, indicating that demand for its products may be softening. This trend, if it continues, could pressure future earnings and limit the company’s ability to grow its top line.
- NIKE, Inc. has a relatively high payout ratio of 78.47%, meaning it is distributing a large portion of its earnings as dividends. While this supports the dividend yield, it leaves less capital available for reinvestment in the business, which could constrain future growth initiatives.
- Insider activity has recently been skewed towards selling, with several executives and directors reducing their stakes in the company. This trend can be interpreted as a lack of confidence in the stock’s near-term prospects, which may weigh on investor sentiment and share price stability.
NKE Forecast – Frequently Asked Questions
According to the research reports of 37 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $52.94, with a high forecast of $85.00 and a low forecast of $23.00.
37 Wall Street analysts have issued “buy,” “hold,” and “sell” ratings for NIKE in the last year. There are currently 4 sell ratings, 20 hold ratings, 12 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should “hold” NKE shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in NKE, but not buy additional shares or sell existing shares.
According to analysts, NIKE’s stock has a predicted upside of 36.52% based on their 12-month stock forecasts.
Over the previous 90 days, NIKE’s stock had 3 upgrades and 3 downgrades by analysts.
NIKE has been rated by research analysts at Argus, Bank of America, Barclays, Berenberg Bank, BNP Paribas Exane, BTIG Research, China Renaissance, CICC Research, Citigroup, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., Oppenheimer, Piper Sandler, Robert W. Baird, Rothschild & Co Redburn, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.
Analysts like NIKE more than other “consumer discretionary” companies. The consensus rating score for NIKE is 2.27 while the average consensus rating score for “consumer discretionary” companies is 2.21. Learn more on how NKE compares to other companies.
MarketBeat monitors more than a dozen sources for NIKE analyst ratings, with the most recent rating issued on 8/31/2026.
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