Netflix Stock Has Been on a Roll. Here’s Where It Could Go Next.

Quick Read

• Netflix trades at $72.56 with a BUY rating and $81.87 price target, implying 13% upside despite a 23% year-to-date decline.

• Disney trades at 14x forward earnings with half Netflix’s revenue growth, making Netflix’s 19x multiple look reasonable by comparison.

• Netflix’s $4.7B record buyback quarter and $27B remaining capacity anchor the bull case alongside ad revenue tracking toward $3B in 2026.

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Netflix (NASDAQ:NFLX) shares have climbed 4.1% over the past week to $72.56, with earnings expected on October 20. The 24/7 Wall St. price target for Netflix is $81.87 over the next 12 months, implying 12.8% upside.

Our framework gives the stock a buy with high confidence.

24/7 Wall St. Price Target Summary

Revenue is still growing at a double-digit pace. Advertising is on track to roughly double to about $3B in 2026. And Netflix has $27.1B of buyback capacity left. At 19x forward earnings, investors pay a modest multiple for that combination.

A One-Week Bounce Follows a Bruising Year

The recent strength comes off a deep hole. Netflix is down 9.66% over the past month and 22.61% year to date, while the S&P 500 has gained 12.96%. Shares sit 41.9% below the 52-week high of $124.86 and 11.5% above the low of $65.08.

In July, second-quarter EPS of $0.80 exceeded the $0.7883 estimate, while revenue of $12.56B rose 13.37% but came in slightly under expectations. Management guided third-quarter EPS to $0.82. Sentiment heading into the report is mixed.

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Huber Research downgraded the stock to underweight, citing a reported 5% headcount reduction and engagement concerns. KeyBanc kept its overweight rating but cut its target.