Keithen Drury, The Motley Fool
5 min read
Micron (NASDAQ: MU) is undergoing one of the biggest shifts of nearly any stock in the market. It’s seeing unprecedented demand for its memory chips and is also helping to transform its industry at the same time. The moves it’s making are upending some of the long-established understandings regarding its business, but the market hasn’t caught up to those changes yet.
I think this could be one of the greatest investment opportunities out there right now, as I could easily see a $5,000 investment made in Micron now growing into a $25,000 position by 2028.
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The memory chip industry is shifting
Micron makes memory chips, and that has historically been an extremely cyclical industry. There’s little to differentiate one memory chip brand from another, so the chips have practically become commodities. Pricing is dictated almost entirely by supply-and-demand dynamics, and right now, demand from AI data centers has eaten up all available supply. The resulting deep shortage has caused memory chip prices to soar.
So Micron is enjoying monster growth, with revenue skyrocketing nearly 380% year over year in its most recent quarter. However, it isn’t just sitting around enjoying the gains. It’s using this opportunity to reshape its business model.
While it’s great to sell any commodity during a supply crunch, the opposite is true when there’s a glut, and when this AI demand wave is over, a glut can be expected. As a result, Micron is taking steps to secure its business strength for the longer term. It has entered into numerous multiyear take-or-pay agreements with large customers, and as of the end of Q3, it had locked in about 35% of revenue through 2030. These agreements have price floors and ceilings for its memory chips, which gives Micron much greater visibility into its finances over the next few years than it has previously enjoyed.
This could have only occurred with a major supply crunch, as it gave Micron bargaining power with its clients, and drove the customers to seek more certainty about their memory chip supplies. As more of these contracts come into play, it should reduce the cyclicality of the memory chip industry, which will be a great thing for Micron shareholders. However, the market hasn’t started pricing that change into the stock yet, and this mismatch has created a golden opportunity for investors.