Sam Stovall says history is key to what happens to the S&P 500 next year

Oct 20, 2026
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The stock market has defied doubters who assumed post-tariff tantrum volatility would crimp earnings, derail AI tailwinds, and leave investors wringing their hands. The naysayers weren’t wrong to worry about political uncertainty or stock market valuations, but stocks have mostly absorbed mild setbacks over the past three years, with the benchmark S&P 500 on its way to deliver a fourth consecutive year of double-digit returns.

Returns like that aren’t common, but despite a four-year bull market that has sent the S&P 500 up about 119%, there’s reason for optimism, according to CFRA strategist Sam Stovall.

In a research note shared with me, Stovall, who has helped professionals make sense of the stock market since the 1980s, points out that it’s historically hard to derail a bull market after four consecutive years of gains.

“The average gain in the fifth year of bull markets since WWII was nearly 21%. Only one of the bulls that lasted four years did not survive until its fifth anniversary,” wrote Stovall.

S&P 500 rides earnings coattails to a lower-than-average valuation

When I was on the sell-side in the late 1990s, my mentor used to remind me, “stocks follow earnings over time.”

That’s certainly been true this time around, thanks to AI optimism following the 2022 bear market and historically high earnings growth.

Also read: Goldman Sachs sends a stern warning to stock market investors

S&P 500 companies saw earnings tumble 12.7% in 2022. Since then, they’ve risen 11.4%, 9.2%, and 16.87% in 2023, 2024, and 2025, respectively, according to Multpl. The S&P 500 has climbed by 24.2%, 23.3%, and 16.4% in those years.

The earnings trend has accelerated in 2026, fueling additional upside.

According to FactSet, S&P 500 earnings growth will clock in at 29% year-over-year in the third quarter, marking “the third-straight quarter of earnings growth above 25%.”

So far, the S&P 500 is up 12.35%.

The tailwind for stocks isn’t lost on Stovall, who points out that the index’s forward price-to-earnings (P/E) ratio has fallen as earnings growth has outpaced price returns.

“The S&P 500’s P/E on forward 12-month EPS stands at 19.8x, a 0.4% discount to its 10-year average,” wrote Stovall.

Sam Stovall says the S&P 500 is usually up again after four consecutive yearly gains.Bloomberg / Getty Images

Stovall says S&P 500 has more room to run

The stock market faces a headwind from higher interest rates, with 10-year Treasury yields firmly over 5%, making them increasingly competitive to stocks. Higher Fed interest rates to crimp inflation are also a headwind for economic activity.

Still, Stovall notes that despite the jump in the 10-year yield this year, the current 5.24% yield only ranks in the “middle of other fourth-year bulls.”

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