Stock Images & Videos Market Report 2024-2029, Featuring Profiles of Key Vendors Adobe Stock, Getty Images and Shutterstock

Dublin, Nov. 13, 2024 (GLOBE NEWSWIRE) — The “Stock Images & Videos Market – Global Outlook & Forecast 2024-2029” report has been added to ResearchAndMarkets.com’s offering.

The Stock Images & Videos Market was valued at USD 5.28 Billion in 2023, and is expected to reach USD 7.94 Billion by 2029, rising at a CAGR of 7.04%.

The demand for stock images and videos market is poised for significant growth during the forecast period, driven by the rising demand for high-quality visual content across several industries, including advertising, media, publishing, and e-commerce. Further factors such as animation production, blockchain technology, artificial intelligence (AI), and machine learning (MI) in stock content substantially contribute to market growth.

Increasing Penetration of AI & MI in Stock Content

With the rising demand for high-quality images and videos, the development of AI and MI technologies has witnessed significant growth. These technologies can easily analyze and recognize stock content, which improves the search and discovery of relevant stock visuals based on specific themes, objects, or concepts. Further, a few significant players in the stock images and videos market had also launched or implemented proprietary AI systems, such as Dreamstime, to screen images shared by creators and altered their specifications to fit how the human editor classified images. Additionally, in 2023, Shutterstock expanded its partnership with OpenAI through a new six-year agreement to provide high-quality training data for OpenAI models, propelling transformative capabilities for brands, digital media, and marketing companies.

Rapid Shift to Vertical Formats

In the world of digital content creation, there’s a seismic shift happening with the rise of vertical formats in recent years. Vertical format offers several benefits for businesses looking to improve their content marketing strategies. One of the most significant advantages is that it provides a better user experience on mobile devices, where most people consume video content. As a result, customers are increasingly expected to borrow from pre-existing images and videos from the vertical aesthetic. Getty Images, Dreamstime, Adobe Stock, Shutterstock, Alamy, and more are expanding the base of vertically styled photo and video offerings to leverage the demand in the stock images and video market. For instance, in 2021, Canva integration with Instagram stories allows users to create customized stories using Canva’s design tools and directly publish them into Instagram.

SEGMENTATION INSIGHTS

INSIGHTS BY PRICING MODEL

The subscription pricing model segment dominated the global stock images and videos market share in 2023. This model is popular among frequent users such as large enterprises, media companies, and agencies that require a high volume of images. Customers pay a recurring fee for access to a certain number of monthly downloads or a set period. Additionally, it is a cost-effective solution for users who need daily content as subscribers pay a predictable fee, making budgeting easier than per-image licensing. For frequent users requiring multiple images, subscriptions are more economical than purchasing individual licenses.

INSIGHTS BY APPLICATION

The global stock images and videos market by application is segmented into commercial and editorial. The two applications typically differentiate how the content is permitted to be used. In 2023, the commercial sector will hold a significant share of the global stock images and videos market owing to the rising number of filmmakers, photographers, and drone operators. Stock images and videos are also extensively used in digital marketing campaigns across websites, social media platforms, email marketing, display ads, and digital banners. They help businesses attract attention, convey messages effectively, and enhance visual appeal to drive engagement and conversions. However, the editorial segment is anticipated to have an absolute growth rate of 56% because of the rising application of illustrated editorial content, such as news coverage, essays, and documentaries. Additionally, technological advances in digital photography and video production have improved the quality and variety of available editorial stock media, further stimulating market growth.

INSIGHTS BY END USERS

The global stock images and videos market by end users is segmented into marketers, film & tv producers, media & publishing companies, and business & individual creators. The marketers segment holds the most prominent global market share in 2023. Marketers drive demand by seeking high-quality visual content that aligns with their needs and campaigns. Marketers often require diverse and compelling imagery to effectively communicate brand messages, enhance advertising efforts, and engage their target audiences across various platforms.

GEOGRAPHICAL ANALYSIS

North America dominated the global stock images and videos market, accounting for a share of over 40% in 2023. The presence of solid media and advertising companies in the U.S. and Canada has led to regional market growth. The region is also a major hub for advertising, particularly in Internet advertising, which commands the largest share of ad spend. Internet advertising is the fastest-growing medium in North America, while traditional newspapers are experiencing declining ad revenues.

VENDORS LANDSCAPE

Key Company Profiles