Doyinsola Oladipo
4 min read
By Doyinsola Oladipo
NEW YORK (Reuters) -Kimberly Hilliard, co-founder of a five-year-old travel agency in Maryland, says at this time of year she usually fields up to 10 inquiries a week from clients eager to book vacations, but for much of the past month her phones have gone quiet.
The unusual lull in Hilliard’s business followed a plunge in U.S. share prices in early April, when the major stock indexes recorded their biggest percentage declines since 2020 on fears about the impact of President Donald Trump’s trade tariffs.
Even her existing clients, many of whom she has worked with for months to chart their vacations for the year, have stopped calling, at least for now, to finalize their plans.
That is likely because their financial outlooks have suddenly become murky, said Hilliard, co-founder of Front Porch Travel Co, based in Annapolis, even though stocks have made a shaky, tentative recovery from their April lows.
“What’s going on with the market and the economy right now is probably having an impact on them making up their mind on whether or not they’re going to pull the trigger and take this trip or not,” she said.
Economists have widely predicted that the tariffs Trump imposed on the country’s trading partners, and escalating trade tensions with China, would weigh heavily on the U.S. economy and could spur inflation in the months ahead, unless his administration changes tack.
With the value of 401(k) retirement accounts shrinking, many budget-conscious Americans appear to be hesitant about discretionary spending, particularly on travel, industry experts say. Many people are looking to spend less on vacation or even stay at home altogether.
U.S. consumer sentiment deteriorated to a near three-year low in April. Even before that, U.S. spending on both lodging and tourism-related activity in March was down about 2.5% year-over-year, according to Bank of America data based on total credit and debit card spending per household.
Airlines have little clarity on how consumers will behave in the face of a potentially worsening economy. Carriers including Delta Air Lines and Frontier Group, the parent of Frontier Airlines, have withdrawn their full-year forecasts as a result.
Tiara Moore, 36, said she watched in bewilderment as her combined investments fell $20,000 while she was on a recent vacation in Belize.
“I travel just because I do have more security,” said the marine ecologist and founder of the non-profit Black in Marine Science, referring to the value of her investment portfolio.
