Xi’s Price-War Campaign Creates a Buzz in China’s Stock Market

Bloomberg News

Sat, Jul 12, 2025, 8:00 PM 4 min read

(Bloomberg) — For strategists at JPMorgan Chase & Co. and Goldman Sachs Group Inc. as well as money managers in Hong Kong and Singapore, an opaque term has suddenly emerged as the catchphrase for deciphering Chinese policy intentions and navigating the stock market.

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The term “anti-involution” has cropped up in government documents over the past year, but gained prominence earlier this month when President Xi Jinping chaired a high-level meeting that pledged to regulate “disorderly” price competition. It refers to efforts to root out China’s industrial malaise, marked by cutthroat price wars and overcapacity that have hurt profitability in sectors ranging from solar, new energy vehicles to steel.

Investors are hopeful that a more coordinated policy response to tackle the drivers of deflation is on its way, though Beijing hasn’t yet released any plan. Analyst reports on the theme have flooded the market, while solar and steel stocks have rallied in July. Morgan Stanley strategists changed their preference to onshore shares from those in Hong Kong last week.

“One of the biggest issues that investors have investing in China is that of excessive competition,” said Min Lan Tan, head of the Asia Pacific chief investment office at UBS AG. “It’s actually a very positive development that top down the government is now recognizing it and directly saying that destructive competition has to stop. It’s a powerful policy signal.”

The Chinese term for involution, 内卷 (neijuan), literally means rolling inwards. In practice, it’s used to describe a system of intense competition that yields little meaningful progress.

Huge spending on building capacity has helped Chinese firms enhance their global standing. The nation’s companies now dominate every step of the solar supply chain, while its EV makers have toppled Tesla’s dominance. Yet, ending destructive competition has rarely been more important. Producer deflation is worsening, and trade tensions mean China can no longer unleash some of its overcapacity to other countries.

“With foreign markets closing off Chinese trade routes, part of the competition is forced to return to the domestic market,” said Jasmine Duan, senior investment strategist at RBC Wealth Management Asia.

The campaign seems to be helping improve investor sentiment for the mainland market, where policy drivers have a stronger sway and industrial stocks have bigger weighting. The onshore CSI 300 Index has risen 2% so far in July, outperforming the Hang Seng China Enterprises Index after lagging it for most of the year.