Affirm Keeps Taking Share In Booming ‘Buy Now, Pay Later’ Market

So-called “buy now, pay later” plans are on the rise as Americans increasingly turn to installment options to fund purchases. That’s translated to strong growth for Affirm stock, which has rallied more than 140% from its April lows. The “buy now, pay later” (or BNPL) leader is due to report earnings next week. San Francisco-based Affirm Holdings (AFRM) has nearly 22…