Suze Orman Says Doing Nothing Can Be the Right Move When Stocks Fall

Nov 4, 2026
suze-orman-says-doing-nothing-can-be-the-right-move-when-stocks-fall

Chris Lange

6 min read

Quick Read

  • Suze Orman warns that adding extra stock purchases every time markets drop reintroduces market timing, defeating the purpose of dollar-cost averaging.

  • A 20% loss requires a 25% gain just to break even, so retirees who sell during a downturn permanently destroy wealth they can never recover.

  • Orman’s rule: only invest money in stocks if you won’t need it for at least 5 to 10 years; shorter-term cash belongs in savings or Treasuries.

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In the Oct. 25 episode of Suze Orman’s Women & Money, Suze Orman pushed back on a reflex many disciplined investors share. Her advice to listeners was straightforward. “You don’t have to think, oh, the markets went down, I have to dollar-cost average; now is the time. No, you don’t always have to do something.” Orman is a longtime personal finance author and broadcaster.

A close-up portrait of financial expert Suze Orman smiling, with short blonde hair and blue-green eyes. She wears gold earrings and a necklace, against a dark, blurred background.

Photo by Stephen Lovekin/Getty Images

Her timing was good. The Invesco QQQ Trust (NASDAQ:QQQ) has fallen 8% over the past month after a sell-off in tech stocks. Investors are now bracing for more volatility. In a market like this, the urge to act costs money in two ways, as some people put cash they will soon need into stocks to catch the dip. Others sell near the low and lock in a loss.

Orman Gets This One Right, and the Math Shows Why

Dollar-cost averaging means investing a fixed dollar amount on a fixed schedule, whatever the price, so say you invest $500 a month, and the share price goes from $50 to $40 and back to $50.

You end up with 32.5 shares at an average cost of about $46. That is below the price in two of the three months.

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That is the point Orman is making. A regular schedule already buys more shares when prices drop. Adding extra purchases every time stocks fall turns the plan back into market timing, which is the very habit dollar-cost averaging exists to replace.

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